{"id":1271,"date":"2018-01-03T07:00:35","date_gmt":"2018-01-03T07:00:35","guid":{"rendered":"https:\/\/www.websolutioncentre.com\/?p=1271"},"modified":"2024-02-12T06:40:58","modified_gmt":"2024-02-12T06:40:58","slug":"what-is-a-link-audit","status":"publish","type":"post","link":"https:\/\/www.websolutioncentre.com\/blog\/2018\/01\/03\/what-is-a-link-audit\/","title":{"rendered":"What is a Link Audit?"},"content":{"rendered":"<p>I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website\u2019s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking of the website and what\u2019s new to be added. But before that, the experts of an acclaimed company specialized in <a title=\"#1 Digital Marketing Company\" href=\"https:\/\/www.websolutioncentre.com\/seo-company-india.html\">Pay per Click Marketing in Delhi<\/a> wants you to give a basic introduction to Link Audit.<\/p>\n<p><a title=\"Link Audit\" href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2207168\/how-to-conduct-a-link-audit\" target=\"_blank\" rel=\"noopener\">What is Link Audit?<\/a><\/p>\n<p>Talking about the Link Audit, it is an in-depth analysis of your company\u2019s website\u2019s link profile to help the seo experts understand where the company stands before the seo marketers can act upon building a solid link structuring campaign.<\/p>\n<p>It is a strategic and systematic evaluation that allows search engine optimization experts to focus on a specific aspect of link building, it helps to dig in and extract problems and opportunities where internal, external and backlinks are concerned. Anchor text, broken links, 302 redirects etc are all aspects of link audit.<\/p>\n<p>Coming to your website\u2019s link profile, it is a huge accumulation of hyperlinks that directs to your website from different external sources. So, companies who are aiming for a standing in Google\u2019s first-page ranking must keep a close eye on these and evaluate them from time to time. This link profile will also give you a thorough understanding of which all sites are linking to your website, what all pages are being effectively cited and what are the various anchor texts that are being used to point back to your website. This all is done to help you score a good rank on Google.<\/p>\n<p><strong>Reasons for conducting a link audit<\/strong><\/p>\n<ul>\n<li>It helps in inspecting impending link spam and remove bad links.<\/li>\n<li>An effective way to build internal links for all the site posts.<\/li>\n<li>Looking for quality backlinks for relevant posts.<\/li>\n<li>To bring about improvement in site structure, home page, and the footer section by incorporating quality links.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. Developing an effective link building campaign requires a thorough study of the website\u2019s existing link profile, where the company stands, what back and internal links need to be removed that are hampering the online ranking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Link Audit? - Blog - Websolutioncentre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websolutioncentre.com\/blog\/2018\/01\/03\/what-is-a-link-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Link Audit? - Blog - Websolutioncentre\" \/>\n<meta property=\"og:description\" content=\"I know most of you struggle with the whole concept of link auditing and somewhere down the line linking auditing. 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